01
Demand starts with Cashman Sam
Business owners arrive through the Cashman Sam brand, educational content, and campaigns operated with North Peak.
OWNED BRAND · META · GOOGLE
NORTH PEAK PARTNERS — ACQUISITION & DATA PARTNER TO CASHMAN SAM
Business funding,made easier.
Cashman Sam helps business owners check their options through one short application, then connects each qualified business with a funder suited to how it actually trades.
FREE TO CHECK · NO HARD CREDIT IMPACT · ONE MATCHED FUNDER
FUNDING MATCH
QUALIFIED ✓APPLICATIONCOMPLETE
TRADING FIT
FUNDING RANGE
HANDOFF1 : 1
MATCH SIGNAL
ABCDEF
NORTH PEAK · CASHMAN SAMv1.0
01 — POSITIONING
Three principles.
01
Clarity before paperwork
Owners answer a short set of plain-English questions before documents or a hard credit check enter the conversation.
02
One relevant conversation
A qualified application is matched intentionally. The goal is one useful funding call, not a week of calls from strangers.
03
Built around the business
Matching looks at how a business trades today, then narrows the products and funders that fit those facts.
CLEAR INTENT · RESPONSIBLE MATCHING · MEASURABLE OUTCOMES
02 — THE MECHANISM
How it works.
OWNER INTENT IN
01
Demand starts with Cashman Sam
Business owners arrive through the Cashman Sam brand, educational content, and campaigns operated with North Peak.
OWNED BRAND · META · GOOGLE
02
Nine questions establish fit
The application captures funding need, time in business, revenue, industry, and timing in about two minutes.
TWO-MINUTE CHECK ✓
03
The right options stay in
Answers are checked against the funding panel so unsuitable products are removed before a conversation begins.
ABCDEF
04
One funder takes the call
A matched funding partner follows up with real terms. The owner can compare the option and walk away if it does not suit.
ONE MATCHED FUNDER
FUNDING MATCH OUT
02.5 — ACQUISITION
Owned demand is the engine.
North Peak operates the acquisition and data infrastructure behind the partnership. Every application begins with intent, is attributed from click to outcome, and gives the team a clearer view of which messages, products, and funding partners create useful conversations.
ACTIVE ACQUISITION CHANNELS
Meta
Google
YouTube
LinkedIn
TikTok
Meta
Google
YouTube
LinkedIn
TikTok
Meta
Google
YouTube
LinkedIn
TikTok
100%
Owned-and-operated campaigns. No purchased lead lists.
FULL-FUNNEL
Acquisition, qualification, matching, and outcomes measured together.
1:1
One qualified application routed to one relevant conversation.
03 — FUNDING OPTIONS
What owners can explore.
WC01/04
Working capital
Flexible capital for inventory, payroll, marketing, or an immediate operating need.
TYPICAL RANGE
$5K–$500K typical range
PRODUCTS
Merchant cash advance · Term loan
LC02/04
Lines of credit
Reusable access to capital for businesses managing uneven months or recurring expenses.
TYPICAL RANGE
$10K–$250K typical range
PRODUCTS
Revolving business credit
AF03/04
Asset financing
Funding tied to equipment or purchase orders that help the business take on more work.
TYPICAL RANGE
$10K–$1M typical range
PRODUCTS
Equipment · Purchase orders
RS04/04
Receivables & SBA
Options for businesses with earned invoices or the profile and time for lower-cost SBA funding.
TYPICAL RANGE
Up to 90% of invoice · $50K–$5M SBA
PRODUCTS
Invoice factoring · SBA loans
ONE APPLICATION, MULTIPLE PRODUCTS, ONLY THE OPTIONS THAT FIT.
04 — WHY THIS MODEL
A better funding introduction.
01INDUSTRY
Forty calls from one form
NORTH PEAK
One matched funder
A qualified owner is introduced intentionally instead of having their details resold across a call floor.
01
Forty calls from one form
02INDUSTRY
Thirty to sixty days
NORTH PEAK
An answer in about a day
Most owners receive a first indication within 24 hours rather than waiting weeks for a bank decision.
02
Thirty to sixty days
03INDUSTRY
Paperwork before conversation
NORTH PEAK
No documents to start
The first check takes about two minutes. Bank statements come later, after there is genuine interest.
03
Paperwork before conversation
04INDUSTRY
Credit impact before clarity
NORTH PEAK
No hard pull to check
Exploring a match does not affect the owner’s credit score. Any later credit check requires clear permission.
04
Credit impact before clarity
05INDUSTRY
Terms hidden in jargon
NORTH PEAK
Plain English throughout
Products, repayment structures, and next steps are explained before an owner decides whether to proceed.
05
Terms hidden in jargon
FIVE DIFFERENCES · ONE STANDARDCALIBRE OVER VOLUME ✓
05 — THE STANDARD
The promise we keep.
We say
"One short check. One relevant match. A clear answer either way."
ON-BRAND
We don't say
"Guaranteed approval, instant money, or every business qualifies."
OFF-BRAND
06 — CASHMAN SAM
Find out what your business could qualify for.
Checking is free, takes about two minutes, and does not trigger a hard credit pull. Cashman Sam is a matching service, not a lender, and approval is never guaranteed.